Products with video are understood better and attract more attention on social media and in ads, but filming each item takes a studio, lighting, time and someone to edit. With Vidia you turn the product photo you already have into a moving clip, in HD and in a few minutes, paying only for each video.
What videos you can create
- Product 360. The product appears in a clean studio and spins around until it shows the label facing front. Ideal for the product page gallery. HD, 8 seconds.
- Unboxing. A pair of hands takes the product out of a box and shows it to camera, the classic ad format on social media. HD, 8 seconds.
- Cinematic zoom. A cinematic move in on a lifestyle photo, such as a shop window, a dish or a product in use.
Which businesses it works for
Online shops selling cosmetics, gourmet food, accessories, home decor, add ons, drinks or small electronics. Also craftspeople who sell on marketplaces, brands preparing a launch and restaurants or cafes that want to make their photos move on social media. In general, any product that can be photographed whole and that fits in one hand or on a table.
How to prepare the photo
- Plain background. A white or neutral coloured card behind and under the product.
- Soft light. The light from a window without direct sun is enough. Avoid the flash, which creates glare the AI may confuse with part of the product.
- Whole product. Make sure no edge cuts it off and that the label is in focus and facing front.
- Nothing else in the scene. No hands, no other objects and no text added to the photo.
If you already have the photo from your product page on a white background, it is normally perfect as it is.
Where to use the videos
- Product page. Shopify and most online shop platforms support video in the gallery. Put it right after the main photo.
- Social media ads. Ask for the vertical format for stories and Reels and the horizontal one for the feed or YouTube.
- Launches. Present something new with an unboxing before the stock arrives and you have time to film.
- Email and website. A short clip on the home page or in a newsletter adds movement without having to produce anything.
What it respects and what it does not
The AI keeps the label legible and does not invent text, prices or logos. In the unboxing the box is generic and does not carry your brand. As the photo only shows one side of the product, the back is a recreation, so the video is designed to show off the front. Check the result before publishing it and, if something does not fit, ask for the free redo before downloading it. If the video could be mistaken for a real recording, say in your ad that it was made with AI.
An example workflow for a small shop
Imagine a shop selling handmade candles with twenty items. Take the three best sellers and use the main photo from their product pages. Create a Product 360 for each one, horizontal, and upload them to the galleries of their pages. With three videos in the basket, one is free. Then pick the candle of the season and make a vertical Unboxing for an ad or a story. In less than an hour you have four videos ready without having set up a set or gone near an editor.
When you see which format works best on your social media and on your product pages, repeat with the rest of the catalogue.
Price per video, no subscription
Each HD video has a fixed price with taxes included. If you buy three at once, the cheapest one is free, so you can make three products for the price of two. There are no monthly fees or credits that expire.